# Paid Ads Management

> Google, Meta and LinkedIn ad campaigns with proper tracking, careful spend control and plain-English reporting.

**What does paid ads management include?** Paid ads management includes setting up conversion tracking, building campaigns on Google Ads, Meta Ads, and LinkedIn Ads, writing and testing ad copy, setting targeting and budgets, and checking that landing pages match each ad. TechPit Solutions reviews live campaigns regularly, cuts wasted spend, and sends a monthly report in plain English. The client keeps ownership of the ad accounts and data.

- Best for service businesses, online stores, and B2B companies that want leads from ads and a clear view of what works.
- Managed remotely after a free consultation and account review; campaigns launch once you approve budgets and messaging, with reporting every month.

Part of [Growth](https://techpitsolutions.systems/growth) (Websites and Business Growth).

Paid advertising can put your business in front of buyers within days, but it can also burn through a budget quickly when campaigns are set up loosely. Broad keywords, missing negative keywords, untracked conversions and generic landing pages are some of the most common reasons ad spend produces clicks without leads or sales.

Our paid ads management covers Google Ads, Meta Ads on Facebook and Instagram, and LinkedIn Ads. We start with tracking, because without reliable conversion data no one can tell which campaigns are working. Then we build campaigns around clear goals, write and test ad copy, set sensible targeting and bidding, and make sure the landing page matches what the ad promised.

Once campaigns are live, we check them regularly, cut wasted spend, test new ads and audiences, and send a monthly report that explains results in plain English. You keep ownership of your ad accounts and data at all times. We do not promise specific returns, because results depend on your offer, market and budget, but we do promise disciplined management and honest reporting.

## Who this is for

- Service businesses that want a steady flow of calls and form leads from Google search
- Online stores running Google Shopping or Meta campaigns that need tighter control of spend
- B2B companies that want to reach specific job titles, industries or company sizes on LinkedIn
- Businesses that tried running ads themselves and could not tell whether they were working
- Companies launching a new service, location or product that need visibility quickly

## Problems we fix

- Ads get clicks but conversions are not tracked, so nobody knows the cost per lead
- Budget is wasted on irrelevant searches because negative keywords were never added
- Every ad sends traffic to the homepage instead of a page built for that offer
- Campaigns were set up once and left running for months without review
- Reports are full of jargon and do not connect ad spend to leads or revenue

## What is included

- **Account and tracking audit:** A review of existing campaigns, budgets, targeting and search terms, plus a check of conversion tracking in Google Ads, Meta Pixel, Conversions API and LinkedIn Insight Tag.
- **Conversion tracking setup:** Tracking for form submissions, calls, bookings and purchases through Google Tag Manager and GA4, so every campaign can be judged on actual results rather than clicks.
- **Campaign build:** Search, Performance Max, Shopping, Meta and LinkedIn campaigns structured around your goals, with keyword research, audiences, negative keywords, budgets and bidding set deliberately.
- **Ad copy and creative:** Ad headlines, descriptions and social ad copy written for each audience, plus image and short video creative produced or adapted from your brand assets.
- **Landing page recommendations:** Specific suggestions to make landing pages match the ad, load quickly and make it easy to call, book or buy, or a new page built by our web team if needed.
- **Ongoing optimisation and reporting:** Regular search term reviews, bid and budget changes, ad testing and audience refinement, with a monthly report showing spend, conversions and cost per result.

## Benefits

- **Spend tied to results:** With conversion tracking in place, you can see what each lead or sale costs by campaign and move budget toward what works.
- **Less wasted budget:** Regular search term reviews and negative keywords stop ads from showing for irrelevant searches that will never turn into customers.
- **The right platform for each goal:** Google captures people actively searching, Meta builds demand with visual ads, and LinkedIn reaches specific professional audiences. We use each where it fits.
- **You keep control:** Your business owns the ad accounts, tracking and data, and nothing changes in budget or strategy without your approval.

## How the work runs

1. **Assess:** We review your goals, past campaign data, tracking, landing pages, competitors and margins to work out what a lead or sale is worth to you.
2. **Design:** We plan the platform mix, campaign structure, targeting, budgets, ad messages and the conversion events each campaign will be measured against.
3. **Implement:** We set up tracking, build the campaigns, write the ads, prepare creative and launch once you have approved budgets and messaging.
4. **Monitor:** We check performance regularly, remove wasted spend, test new ads and audiences, and report monthly with clear next steps.

## Tools we commonly work with

Google Ads, Google Ads Editor, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, Google Analytics 4, Looker Studio, Microsoft Advertising

## Frequently asked questions

### Which platform is better: Google Ads, Meta Ads or LinkedIn Ads?

Each suits a different job. Google Ads reaches people actively searching for a service, which often works well for urgent or high-intent needs. Meta Ads are good for building demand, promoting offers and retargeting visitors. LinkedIn Ads reach specific job titles and industries for B2B offers. We recommend a mix after looking at your audience, goals and budget.

### How much does paid ads management cost?

There are two parts: your ad spend, paid directly to Google, Meta or LinkedIn, and our management fee. The management cost depends on how many platforms and campaigns you run, how much creative is needed, whether tracking must be built from scratch and how often you want reporting. Book a free consultation and we will review your accounts and suggest a scope.

### How quickly will I see results from paid ads?

Ads can start showing as soon as campaigns are approved, so traffic usually begins quickly. Getting to a stable, efficient cost per lead takes longer, because campaigns need time and data to learn which keywords, audiences and ads perform. We review results early and often during the first weeks and explain what we are seeing as data comes in.

### Do I keep ownership of my ad accounts?

Yes. Your ad accounts, pixels, tracking and data belong to your business. We work through manager or partner access that you grant, and you can remove it at any time. If you already have accounts, we work inside them rather than creating new ones, so your history and data stay intact.

### Can you guarantee a certain number of leads?

No. Results depend on your offer, pricing, market competition, budget, landing pages and how quickly your team follows up on leads, many of which are outside our control. What we commit to is setting up accurate tracking, managing campaigns carefully, cutting waste and reporting honestly, so you always know what your spending is producing.

### Do you also build landing pages?

Yes. Ads often underperform because they send people to a generic homepage. We can recommend changes to your existing pages or build focused landing pages through our business websites service, with a clear headline, relevant proof, a short form or call button, and tracking already in place before campaigns go live.

## Related services

- [Business Websites & Landing Pages](https://techpitsolutions.systems/services/business-websites): Fast, mobile-friendly business websites and focused landing pages built to explain what you do and turn visitors into enquiries.
- [SEO Services](https://techpitsolutions.systems/services/seo): Technical fixes, keyword research and useful content so the right people find your business in search.
- [Lead Generation & Dispatching Services](https://techpitsolutions.systems/services/lead-generation-dispatching-agency): We capture and qualify incoming leads, then dispatch each one to the right salesperson, technician or team without delay.

## Availability

Delivered remotely to businesses worldwide. Pricing: quoted after a free consultation; see [how Growth is priced](https://techpitsolutions.systems/growth) or ask for a quote: https://techpitsolutions.systems/contact?service=Paid%20Ads

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Source: https://techpitsolutions.systems/services/paid-ads-management

TechPit Solutions · People, technology and automation, working together. A remote team working with businesses worldwide. Email info.techpit.co@gmail.com, WhatsApp +92 344 3360585. Book a free consultation: https://techpitsolutions.systems/contact