# GoHighLevel > GoHighLevel is a sales and marketing platform, also known as HighLevel, that combines a CRM, sales pipelines, a funnel and website builder, email and SMS messaging, calendars, and workflow automation in a single account. Also called: HighLevel, GHL, Go High Level, GoHighLevel CRM. Contacts enter GoHighLevel through its forms, funnels, chat widget, calls, or connected ad platforms. Each contact has one conversation thread covering email, text messages, and other channels. Opportunities move through pipelines, calendars handle bookings, and a workflow builder sends follow-ups and reminders automatically. Agencies can run separate sub-accounts for each client and apply their own branding to the platform. Its appeal for a small business is consolidation: one subscription can replace a separate CRM, booking tool, email platform, and landing page builder, with the data already connected. It is widely used by marketing agencies and local service businesses that rely on fast follow-up by text and phone. It connects to other software through its API, webhooks, and automation tools. Breadth is a trade-off, and individual features may be less deep than a specialist tool. Usage such as text messages, calls, and email is typically billed in addition to the subscription, and business texting to US numbers requires carrier registration first. A poorly planned account quickly becomes cluttered. We set up and manage GoHighLevel accounts as users of the platform, with no affiliation to the company behind it. ## Where we do this work - [GoHighLevel CRM](https://techpitsolutions.systems/services/gohighlevel-crm) - [Lead capture and routing](https://techpitsolutions.systems/services/lead-capture-routing) ## See also - [CRM (customer relationship management)](https://techpitsolutions.systems/glossary/crm): A CRM (customer relationship management) system is software that stores every contact, company, deal, and interaction in one place, so a business can track leads and customers from first inquiry through to sale and beyond. - [Workflow automation](https://techpitsolutions.systems/glossary/workflow-automation): Workflow automation is the use of software to carry out a repeatable sequence of business steps, such as moving data between apps, sending notifications, or creating records, automatically whenever a defined trigger occurs. - [Lead routing](https://techpitsolutions.systems/glossary/lead-routing): Lead routing is the process of automatically assigning each incoming lead to the right salesperson or team according to rules such as location, service type, lead source, or whose turn it is. --- Source: https://techpitsolutions.systems/glossary/gohighlevel TechPit Solutions ยท Run by AI, backed by real people. A remote team working with businesses in the US, UK, Canada, Australia, New Zealand and Europe. Email info.techpit.co@gmail.com, WhatsApp +92 344 3360585. Book a 15-minute call: https://techpitsolutions.systems/contact